SEO Search Engine Optimization : Promoting your New Website for the search engines
2008-10-11 22:51
SEO Tip: Start promoting right away!
If you build it they will come; well not if you don't build it right.
It could takes months before you start to see results.
SEO Toronto can reduce the time it takes to launch your new Web!
SEO
If your new website has not been properly optimized for the
search engines, then this is a necessary first step you must take. Ensure that your new site has integrated the
appropriate keywords into all the fundamental areas of the
Website. Without this critical step of optimizing your
new website, in many cases no level of promotíon will help you get those search rankings.
Note: Extreme numbers of inbound links can sometimes cause an un-optimized site to rank, but an optimized website will seriously reduce the number of links needed, and its associated cost. This varies from industry to industry, but is true as a general rule.
Press Releases
The first thing you should do when your site goes live is issue a press release. Be sure to include a link back to your website, preferably with your target phrase hyperlinked as well. Submit this press release to an aggregator such as
PRWeb. This will help get the word out that your site is live, draw some attention from the public, and also get you that first valuable link to your website.
Search Engine Submission
These days
search engines will find your site on their own, and submitting to them often is not necessary. If you feel you must submit your site to the engines, submit it only once and shortly after the site goes live.
In order to help the search engines fully spider your new site, the best thing you can do in terms of submissions, is to create and
submit an XML sitemap. Submit this sitemap to your Google Webmaster Tools account, and also be sure to include a call to it within your
robots.txt file by adding the following line including a complete path to your sitemap:
Sitemap: http://www.domain.com/sitemap.xml
There are many tools out there to help you build your xml sitemap. Google has placed a líst of some of these tools on their "
Third Party Programs" page.
Ideally the optimization of your site occurred during the planning and building stages, but if it did not be sure to get this completed as soon as possible.
Directory Submission
Using
Directory Submission to help
build links. The general gist of it is to be sure that there is a high level of relevance in the directories you submit your site to, especially if it is a paid directory. Currently
DMOZ still has a high level of value as it is seen as a strong authority at Google. Make the attempt to have your site listed here in the most relevant category possible.
Link Building
There are a number of ways you can work to grow your
link Building. Links are one of those strategic tools that won't ever be a bad investment. Today they play a significant role in
search rankings for most industries, especially in Google. While the future will almost undoubtedly still see search value in link building, even if that value declines, or disappears entirely, quality
link building can still help
drive traffic as well, and a strong base of building inbound links can deliver you customers well into the future.
Explore the different ways to
link build your site. A steady progressive rise in inbound links will help Google look positively in your direction. Do not be afraid of reciprocal links either. If you are trading with highly relevant websites to your industry, then you should have nothing to be afraid of.
Social Media
Promotíon largely consists of
building links and becoming recognized by the search engines, but in order to help you
build those
links, getting your name and brand out there can really do wonders. By increasing awareness of your
new website and product, the public will often help create the buzz you need, and often, this can result in
fresh links to your website.
To help get your
new Website in the eyes of as many people as possible, take a look into
Social Media and consider creating profiles on some of the popular platforms.
Article Writing
Write articles about the subject of your
website and submit them to various services such as
EzineArticles. Consider also writing for your blog to help grow your site content. By writing and distributing relevant articles you can create a nice cushion of relevant incoming links. By writing articles that closely match the topic of your site, and including a link back to relevant content within your site, you can help out not only with search engine rankings, but by creating an extra traffic stream for your site.
Pay Per Click
While
Pay Per Click (
PPC) will not give you many long standing benefits, it can help you to start making sales immediately which in turn can give you the funds needed to promote your site via other means. If you need that immediate traffic, this is one way to get it, but at a cost, and as soon as you stop paying, your traffic stops, so it is far from a reliable long term means. In some industries however, it can pay off, so it is definitely worth considering.
Summary
In general, reference your
new website everywhere possible. Get links from every relevant source you can think of, issue a press release, and get your site lísted in the key directories for your industry. The more eyes you can put your URL in front of and the more relevant sites you can get to link back to yours, the sooner you will start to see progress in the search engines.
For many industries it can literally take years to get those coveted first page results - in some industries it may be near impossible, but if you want a chance, you need to start
promoting your new website immediately.
Google generates about 35% of all searches made on the search engines.
